Laurence institut

Evgeniy Kiriushin – 1xBet – Taking to the World Glass fight in 52 dialects

Evgeniy Kiriushin – 1xBet – Taking to the World Glass fight in 52 dialects

Established in 2007, 1xWager is a fast-growing company in the sports activities wagering space, with a system centered on providing the utmost number of events and the highest degree of localisation.

We swept up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and public media opportunities in 2018, and planning for this summer’s FIFA World Glass in Russia.

SBC: What exactly are the biggest lessons discovered you have learned, and what exactly are your key targets for 2018?

EK: On the main one hand, days gone by calendar year for our company turned out to be very intense, but on the other hand it turned out to be rich in all sorts of achievements and, of course, lessons. As the most crucial thing, our technique for developing a bookmaker product with the utmost number of occasions, markets, and the best odds has been worthwhile.

We recognize that we established a very higher level for the entire bookmaker companies’ market and, first, for ourselves. It is not easy to provide bets on so many occasions in sports activities and live sections at such chances. I can say more; for most present bookmakers this is simply beyond their power. However, we have learnt (and the last year only confirms it) that we need to offer customers only the best thing.

In many ways, our product is actually unique and is developing with an unprecedented velocity. I think that’s why users from around the globe choose our bookmaker company with increasing rate of recurrence.

The second important lesson for our company was that by developing a high-quality bookmaker product, you feel interesting not only to ordinary users, but also to partners who will be ready to build their business in this field. This year, we observed a great interest in our system, so we’ve seriously considered the introduction of an unbiased b2b path.

SBC: The World Cup is defined to give a key battleground for bookmakers in 2018; considering that your platform has been translated in 49 languages, do you think localisation is a stand out feature for 1xWager?

EK: The World Glass is a significant event for just about any bookmaker company. Particularly when it takes put in place a country where you are the main at the market. I think that people are ready for this event and look forward to serious development and attracting a huge number of users from all around the globe.

Of course, now the fact that our system is translated into 49 dialects (at the start of 2018 there will be 52 of them already), we have 24/7 support in 27 dialects, it distinguishes us from rivals. I can say that no bookmaker company can boast such a number of localizations which degree of service. Certainly, this can be an excellent feature of the system, which can only help us to build up success further.

SBC: You have positioned great emphasis on offering more payment types and currencies than your competition; how important could it be to cater for different deposit and drawback preferences, especially in the big CIS locations?

EK: Steady and different payment methods are a necessary part of the service of any bookmaker company. And the more of them – the more convenient it is for the user in any market. Nowadays, we also surpass any competition at the amount of integrated payment systems.

We are always prepared to provide maximum amount of solutions to deposit an account and withdraw for customers in any market. We think about this to be part of our global strategy; if in some place on the earth customers want to pay with rocks or shells, we are the first ever to provide customers with this service. By the way, we may also be the first ever to open up a bookmaker office on the Moon and Mars.

SBC: How will you effectively utilise your sponsorship of La Liga to promote 1xBet products before next summer season’s showpiece event?

EK: Next yr, we’ve very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the British Premier Group and lots of championships in Africa and Latin America. We promise you many surprises. For the period of the 2018 World Cup, we will certainly form our marketing activities taking this event into account.

SBC: Social media has been earmarked as a key component of World Glass promotion; is there a plan in place for 1xWager in this field?

EK: Of course, yes. As you can plainly see, 1xBet is very active in the online marketing area. We spend a huge amount of effort and money on advertising using all popular networks and sites. Regrettably, the options of SMM-promotion for bookmakers are extremely limited in comparison with other types of business. However, our company use any opportunities in this field.

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