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1xBet will take two stand approach to successful ICE exhibition

1xBet will take two stand approach to successful ICE exhibition

1xWager showcased its B2B product for the first time finally month’s Glaciers exhibition, before introducing its one-year old affiliate program to marketplaces across Asia, Africa, Europe, and Latin America.

Having hosted two stands at ICE (6-8 Feb), one for B2C and one for B2B, the Western european operator said the results of the exhibition experienced “exceeded all expectations”.

The 1xBet press service said: “So how exactly does 1xWager stand out from the other exhibitors? 1xWager is mostly of the companies that are successful on the B2C market, and it now has a high-quality product to offer affiliates of the business. We can say confidently that customers will get exactly what they want.

“The outcome of the exhibition exceeded all our expectations: there is a lot of interest inside our product and useful contacts were made. This networking was beneficial not only for 1xWager, also for other exhibitors and site visitors.”

In the mean time, 1xBet backed up its ICE presence by exhibiting at the London Affiliate Conference (LAC). Specialists from the business met with current affiliates to discuss fresh ideas and new proposals to improve the quality of products and services within its Affiliate Program.

The statement continued: “This year, affiliates from all over the world visited our stand. During the exhibition, we fulfilled with our set up companions and made new business contacts with site visitors and other exhibitors. We hope that these exchanges will grow into long-term mutually beneficial interactions.

“Over a brief space of time, we’ve introduced ourselves and our Affiliate Program to marketplaces throughout the world. A lot of successful work is being done to catch the attention of traffic from Asia, Africa, European countries, and Latin America. In addition, we are positively submitting applications and steadily getting licenses to operate in a variety of countries.”

With only a few days to go until the start of ICE London (6-8 February), the sponsors of London Baby have embraced the growing ‘buzz’ round the world’s biggest video gaming exhibition.

Once again, SBC has became a member of causes with iGaming Business to host #londonbaby2018, the biggest network party on the first nights the exhibition (6 Feb), held at the beautiful Café de Paris.

While blockchain technology and the starting of the US gambling market are anticipated to garner significant attention at ICE and networking celebrations over the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key subject of interest.

This was after every of the sponsors of London Baby was asked to predict what the industry ‘buzzword’ or ‘buzzwords’ would be for this 12 months’s event.

Alex Inglot, Director of Marketing communications for Sportradar, said: “This season, a lot of attendees and many debates will focus around what may or might not happen in the US this year in relation to sports betting.

“The Supreme Courtroom’s decision could have seismic implications for the industry and it’ll impact sports leagues, regulators, state specialists, existing US casinos and providers, international providers, suppliers and undoubtedly the US public.

“It is extremely difficult to predict what the ultimate verdict will be, but many at ICE will already be situation planning and looking to get a read from others visiting the ExCeL this February.”

Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Personalized engagement and implementation of data-driven customer value management is a trending topic at ICE 2018. At BetInvest, we realised that no matter how good the algorithms are, computers still require the instructions for whatever they actually.

“The leaders in igaming, and especially sports betting, will never be the companies with the most innovative technology (however controversial it could sound to the reader) but those companies, which over time of operation, managed to collect large quantities of data.

“As my colleague and buddy Nik Rudenko (CMO of FavBet) loves to say, ‘Traffic is the Ruler’. But my place, which is at the intersection of trying to find the best new opportunities and making sure they move the smell test trained me, is that the largest opportunities rest in the hands of those companies who become data centric in their customer approach.

“The firms which keep data and can make their machines analyse data and know what to do, based on this content of the info and its scope without specific instruction, will become as unreachable to the rivals as eBay to the new WordPress start-up.

“The companies holding big data can still generate correct customer behavior despite having the uncertain parts of data due to its cumulative nature. In my view, the future ‘Amazons’ of sports betting is a different breed of companies. Such companies are still seated in the duck blind unaware that one move can transform the position quo.”

Thomas Nielsen, Head of Game Licensing at Magnet Gaming, said: “Blockchain is a buzzword with backbone, and having exploded onto the picture so quickly, it has recently asserted its game-changing benefits to such an degree that longevity is undeniable.

“As with all buzzwords, interest within the general public domain will inevitably wain but within business and especially inside our industry, blockchain is gathering momentum all the time.

“It really is providing transparency, accountability and decentralisation in a manner that many are getting in touch with revolutionary and, unlike many buzzwords that have come and gone, blockchain has the potential to really anchor itself.

“It can do a lot more than just record monetary transactions – we’ve witnessed the inceptions of commercial alliances, start-ups and initiatives all off the trunk of blockchain, and it evidently has the capacity to transform just how many sectors operate.”

Adriaan Brink, Creator and CEO of BetterBetting, said: “Crypto. The world of digital money is causing disruption across many industries, including betting. It’s been impossible to disregard to hype around Bitcoin and Ethereum and the rise of new cryptocurrencies.

“The idea of a creating a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting is offering that, providing an innovative, decentralised sports wagering system, facilitated through use of the BETR token.

“Getting rid of friction, while providing transparency and fairness for a bet between two functions who have no relationship with each other, will change just how betting works for everybody.”

Evgeniy Kiriushin, Mind of Business Development for 1xWager, said: “1xWager always goes in step with the rapidly changing world. We consider the buzzwords for the previous, and another season, are ‘higher, faster, and stronger’.

“We are living in a active and high-tech world; information is ubiquitous, and you will place a wager, make a payment or transfer money just utilizing a phone and wi-fi.

“For our partners, it is really important that statistics are updated as often as possible – using our own partnership, program companions can see up to date of statistic each hour.”

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